PODCAST: The Cofounder of a $300 Million Juice Company Exits To Start Lifestyle And Cosmetics Brand


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Annie Lawless made the Under 30 list in 2016 after building Suja Juice into a $300 million brand. She sold the cold-pressed juices in Whole Foods and sold minority stakes to Coca-Cola and Goldman Sachs for a combined $150 million.

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She’s since exited the company to found an influencer blog "Blawnde," and clean cosmetic line, Lawless. Learn how she’s defining the next big lifestyle craze all over again.


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Annie Lawless made the Under 30 list in 2016 after building Suja Juice into a $300 million brand. She sold the cold-pressed juices in Whole Foods and sold minority stakes to Coca-Cola and Goldman Sachs for a combined $150 million.

She’s since exited the company to found an influencer blog “Blawnde,” and clean cosmetic line, Lawless. Learn how she’s defining the next big lifestyle craze all over again.

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