LANSING — Rapper, hip hop artist, producer and engineer Russ and Mad Decent bossman, DJ and producer Diplo will headline the main stage as Phase 1 of the lineup for September’s PRIME Music Festival was announced Thursday.
The festival, in its second year, explores the intersection of hip-hop and electronic music. Its mission is to bring top-notch lineups and next level production to Lansing with chart-topping artists.
Russ’ debut effort in 2017, “There’s Really a Wolf,” which he rapped on, sang, wrote and engineered all on his own, went platinum.
Halfway into 2018, he’s accumulated more than 1.5 billion streams, and hit double platinum and gold with multiple singles, including “Losin Control” and “What They Want.”
Diplo, a go-to producer for the who’s who of pop music, has been nominated for multiple Grammys, including Producer of the Year, Best Dance Recording and Best Dance/Electronic Album.
He’s crafted tunes for Beyoncé, Usher, and Madonna and many more, and is also a fashion model.
His hit “Lean On” was the most successful independent song of all time, and was named Spotify’s Global Song of the Summer as well as earning the crown title of most streamed track of all time.
“PRIME Music Festival offers a selection of music for a younger demographic, specifically targeting 18- to-30-year-olds,” said MiEntertainment spokeswoman Jenna Meyer.
“Our goal in producing an event that features more dance/electronic styles of music is to continue the expansion of the music scene in the Greater Lansing region.”
Daily lineups will be released at a later date.
The PRIME Music Festival is set for Sept. 14-15 at Adado Riverfront Park.
The lineup also features 3LAU, Lil Skies, Big Wild, Smokepurpp, Lost Kings, Tee Grizzley, Loud Luxury and Yung Pinch.
The lineup will also include some of the Midwest’s most talented local artists, including Black Magic, Chose Lyons, DJ Dill Pickle, DJ Jay Vee, Emogee, Harley Boys and Prime Suspects.
The festival is being put on by MiEntertainment Group, the same folks who organize Common Ground and Prime Social Group, a Columbus, Ohio, concert promotions company.
“It’s been great to watch the growth of live entertainment options over the last few years and with proposed projects like the Adado Riverfront Park renovations we look forward to continuing that growth in mid-Michigan,” Meyer said.
Tickets are on sale now at www.primemusicfest.com/
Two-day tickets start at $75.
Contact Vickki Dozier at (517) 267-1342 or firstname.lastname@example.org. Follow her on Twitter @vickkiD.