The Shrinking Space Between Band T-Shirt and High Fashion


The Shrinking Space Between Band T-Shirt and High Fashion

Merch has become a crucial part of a musician’s rise. Here’s how it’s evolved.

Hosted by Jon Caramanica, produced by Pedro Rosado.

Aug. 10, 2018

For decades now, merchandise has been essential to the music business, a way for fans to deepen their connection to artists, and for artists to extract more profits from their fans. This has taken many forms, from the parking-lot goodies at Grateful Dead shows to the extreme rock ’n’ roll logos of the 1980s to the bootleg hip-hop T-shirts in the 1990s. Today, merchandise — sometimes made in partnership with actual fashion companies — can be as crucial to a musician’s rise as the music itself.

The past five years have been banner ones for merch. Kanye West revitalized it as a space for experimentation, and more recently, his merch aesthetic has been absorbed into high fashion, thanks largely to the work of the designer Demna Gvasalia at Vetements and Balenciaga.

Image
Kim Kardashian West and Kanye West in the Wyoming-themed merch Mr. West made for his most recent album, “Ye.”CreditRyan Dorgan for The New York Times

On this week’s Popcast:

  • Brian Procell, a historian and dealer and the proprietor of Procell, one of New York’s premier vintage clothing shops, discusses the history of music merch.

  • Emilia Petrarca, fashion news writer at The Cut, and

  • Lawrence Schlossman, the brand director of Grailed, join for a conversation about the merging of merch and high fashion.

Email your questions, thoughts and ideas about what’s happening in pop music to popcast@nytimes.com.

Let’s block ads! (Why?)


Source link

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Comments 0

Your email address will not be published. Required fields are marked *

You may also like

More From: Fashion

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format