Here's how Apple's stock performs around iPhone launch events

Play it again, Tim Cook.


AAPL, +2.53%

 just might pull yet another rabbit from the hat at its big iPhone launch event today. The company’s shares are in the green in premarket action, helping stock-index futures edge higher.

It’s hard not to get swept up in the excitement that only Apple can generate, with potentially three new iPhone X models headed our way. It’s looking like a case of the bigger and the pricier the better.

Read more: Apple iPhone event — the biggest mystery is the price

“Apple has realized that the way to continue driving earnings growth as iPhone sales plateau is to squeeze bigger margins from their sales with higher prices,” writes Neil Wilson, chief market analyst for

“It’s working and the earnings are flowing despite concerns that iPhone sales growth has peaked.”

With that in mind, it’s time for a refresher course on how Apple has behaved after past iPhone launches. That history is shown below in our chart of the day, which has been making the rounds.

The chart reveals how Apple’s stock typically has performed 60 days after a launch. The reaction has been largely positive, barring down moves in 2008, 2012 and 2016.

Last year’s iPhone 8/8 Plus and X models delivered a 9% gain for shares in the following two months, though the 7 appears to have jazzed investors a bit less.

Don’t miss: Apple’s event will be about more than just the iPhone

Key market gauges

Futures for the Dow

YMU8, -0.02%

 , S&P 500

ESU8, -0.03%

and Nasdaq-100

NQU8, +0.02%

are up slightly, after the Dow

DJIA, +0.44%

 , S&P

SPX, +0.37%

 and Nasdaq Composite

COMP, +0.61%

finished in the black yesterday.


SXXP, +0.23%

is mostly higher, after Asia extended its pullback. Oil

CLV8, +1.07%

is gaining, while the dollar index

DXY, +0.08%

 and gold

GCZ8, -0.22%


See the Market Snapshot column for the latest action.

The call


Time to drop it like it’s hot?

The pain for cryptocurrency investors has been real lately — just talk to that guy who lost nearly all of his savings.


BTCUSD, +0.08%

is fighting to hold the $6,000 line after nearing $20,000 in December. The picture is looking even grimmer for Ether, which is taking another hit this morning.

Enter our call of the day from crypto investor Howard Lindzon. The StockTwits co-founder has been watching the carnage, and he’s got an idea on the big factor that might decide whether the selloff for virtual currencies gets uglier or not.

“The crypto world will need more participants to resume any uptrend and stop the carnage. Plain and simple,” he says in a blog post.

Lindzon says he’s relieved he was cashing in on some crypto gains into the end-of-2017 mania, but admits “any exposure is bad exposure right now.”

“I am sitting tight and talking to the people that got me interested in crypto in the first place, and when they give up, I will give up,” he adds.

The quote


“If you live on the NC/SC coast, tomorrow is your last chance to leave. Go. Please. Guys, please, do not mess with this storm.” —That was meteorologist Eric Holthaus pleading with residents in the firing line of Hurricane Florence to clear out before the onset of what the Weather Channel has referred to as the “storm of a lifetime.”

Storm surges of 9 to 13 feet for a chunk of the coast have been predicted.

Read: Hurricane Florence remains on target, forcing evacuations

And see: Restaurant companies at risk as Hurricane Florence bears down

The buzz

The T-Mobile

TMUS, +0.53%

 and Sprint

S, +0.50%

 merger may have hit a hiccup as the FCC says it needs more time to review it.

Activist investor Marathon Partners is demanding a makeover for cosmetics company e.l.f Beauty

ELF, +0.30%


Producer prices are due to hit ahead of the open, and speeches from St. Louis Fed President James Bullard and Fed Gov. Lael Brainard are also on tap, along with the Fed’s beige book.

Check out: MarketWatch’s Economic Calendar


WCG, +0.52%

 is joining the S&P 500, replacing XL Group

XL, +1.04%

 , which is being acquired.

Random reads

So 2017 sucked for you? Join the crowd.

Majoring in zoology can bring in big bucks.

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