London statues get Samsung makeover


Masterpieces become domestic gods.

Renaissance sculptures and home appliances have come together in a Samsung creative campaign for QuickDrive washing machines in London.

Michelangelo’s David has been recreated wearing briefs, with a shirt flung over his back, as he takes charge of the weekly wash while Rodin’s ‘The Thinker’ poses, deep in contemplation at a washing machine.

The campaign is intended to tease with new research revealing the real reasons behind male reluctance when it comes to domestic chores. It found that 75% of men have little or no idea how to operate the domestic appliances they have at home and the washing machine instils the most fear in men.

The research also showed that 63% of men admitted to being completely stumped when trying to work out washing machine settings and laundry care symbols. When faced with the task of deciphering fabric care label symbols – such as ‘do not tumble dry’ and ‘delicate wet clean’ – men scored worse than women on nine out of 10 questions. And 51% of the men surveyed admitted to having put off a household task because they found the domestic appliance too confusing to use.

Samsung Electronics UK & Ireland, home appliances head of marketing, Ruth Storey said: “We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design.”

The new Samsung research provides a fresh take on gender differences when it comes to housework as it appears that men are suffering from ‘FODA’, a male condition involving a fear of domestic appliances, she said.

The statues of Domestic David and The Clean Thinker have been installed at central London locations including One New Change, Kings Cross, Russell Square and Battersea Park.

The campaign is being supported with digital advertising at Piccadilly Circus (pictured below).

Let’s block ads! (Why?)


Source link

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
1
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Comments 0

Your email address will not be published. Required fields are marked *

You may also like

More From: Menm

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format