TechStyle Fashion Group Launches “The Future of Women” Campaign on International Day of the Girl to Inspire …


EL SEGUNDO, Calif.–(BUSINESS WIRE)–TechStyle
Fashion Group
, the world’s leading membership-based fashion company,
today marks the United Nations’ International Day of the Girl with the
launch of The Future of Women, a public awareness campaign that will
celebrate and amplify the stories of trailblazing women around the
world. The initiative aims to shine a spotlight on the diverse journeys
of powerful, creative and innovative women, making inspirational female
role models accessible to women and girls everywhere.

TheFutureofWomen.org and Instagram @WhatsYourHeadline features an
expanding gallery of striking portraits taken by renowned photographer
Amanda Demme. Demme, an award winning photographer and boundary-breaker
herself, sought to capture the essence of women who have challenged the
status quo. Above each portrait are telling headlines revealing the
admirable women’s chief contributions, accompanied by text detailing
their accomplishments. The portraits, headlines and narratives serve to
raise awareness of female leadership, help girls feel empowered, and
encourage other women to achieve their goals by asking them, “What Will
Your Headline Be?”

“As a company with more than 60% women in executive positions, we know
firsthand the powerful impact female leadership can have on young
women,” said Shawn Gold, Corporate Marketing Officer, TechStyle Fashion
Group. “We are proud to be allies of female empowerment and want to use
our global platform to share the stories of fearless women who lead by
example. I hope that through the Future of Women we can do our part to
push for continued societal change and ensure women everywhere have the
confidence they need to chase their dreams.”

“Daring women who take risks have always served as a source of
inspiration for my work,” commented Demme. “Joining forces with
TechStyle to profile inspirational female figures has been a joy, and
I’m honored to continue lending my photography to the initiative. I hope
that the portraits I capture can spark intrigue and help challenge
gender stereotypes.”

The Future of Women will build momentum around female fellowship and
empowerment by promoting these stories across TechStyle’s digital and
social platforms as well as through creative collaborations with
influencers, media partners, and other organizations. The campaign
launch is supported by PopSugar, a media platform dedicated to powering
the optimism and dreams of women around the world, as well as WORLDZ,
the global innovation summit; the Near Future Summit; and TechStyle
brands Savage X Fenty, JustFab, Fabletics, ShoeDazzle and Fabkids.
TechStyle, together with Demme, will continue photographing accomplished
women around the world while presenting their portraits and stories in a
gallery-like setting at women’s conferences and events. Women and girls
everywhere will be encouraged to engage with the campaign by sharing
their dreams in headline form, alongside Future of Women participants.

Women lending their voices and stories to the campaign launch include:
Princess Reema bint Bandar Al-Saud, Vice President, Saudi Arabian
General Sports Authority; Jameela Jamil, actor, activist and founder of
the “I Weigh” social movement; Anna Lewis, international policy advisor;
Miyoko Schinner, vegan chef; Lakshmi Pratury, STEM entrepreneur and CEO
of INK; Brand Tippins, justice reform activist; and Lori Park, one of
the first female engineers at Google. www.TheFutureofWomen.org
will be updated continuously with new inspirational profiles.

ABOUT TECHSTYLE FASHION GROUP

TechStyle Fashion Group is a global fashion and lifestyle company
founded in 2010 to deliver access, quality and style for unprecedented
value. TechStyle Fashion Group uniquely merges advanced technology with
the latest fashion trends to offer an entirely new shopping experience
to millions of customers worldwide, including 5 million VIP Members,
through a portfolio of apparel and shoe brands. TechStyle Fashion Group
is reimagining the business of fashion through data, personalization and
vertical integration to benefit the modern shopper. TechStyle Fashion
Group’s brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and
are available in the US, Canada, the United Kingdom, Germany, France,
Spain, Sweden, Denmark and the Netherlands. TechStyle’s newest addition,
Savage x Fenty is available worldwide at SavageX.com.

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