One of the area’s most popular steakhouses for out-of-towners looking for the “Lone Star State experience” has revealed a few new updates.
Taste of Texas, located along the Katy Freeway for decades now, is one of the top independent steakhouses in the country and the largest restaurant user of Certified Angus Beef in the United States.
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Nearly $2 million has been spent to update the location, including adding a retail area where customers can purchase food to grill and or heat up at home. Customers can even buy a set of Taste of Texas’ steak knives with their name engraved on them on site. The “Grill-at-Home” store’s offerings come in special thermal bags. The meal kits start at $99.95.
Photo: Taste Of Texas
A new partnership with Shipt, the internet-based delivery service, means that customers can also order food directly from Taste of Texas if they can’t make it to the restaurant. The delivery option allows them to get their food at home within an hour, in some cases. This is Shipt’s first foray into restaurant partnerships.
The restaurant has also rebranded its to-go options, complete with dedicated parking spots for those carrying out their meals. The facade outside has been revamped with extra stone, the kitchen has been expanded, and there is now more dining room and corporate meeting space.
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Owned and operated by husband-and-wife team Nina and Edd Hendee since 1977, the brand shifted from chili and burgers to a top-flight steakhouse in 1984. The couple met while both working for Steak & Ale.
According to recent Restaurant Business data the Texana-filled Taste of Texas does annual sales of nearly $17 million along with an average dining check of $55.
Photo: Taste Of Texas
Along with serving huge Texas steaks, the restaurant also has an extensive collection of Texana, including flags, art, and maps.
The interior is also a museum of Texas history of sorts, complete with a signed Sam Houston calling card, historic Texas art, and a replica of the famous “Come and Take It” flag among other replica Texas ensigns. Nina even takes elementary school kids on special Texas history tours around the restaurant.
It’s been in the same expansive location since 1989, making the decision to not become a multi-unit operation along the way.
Late 2017 saw the release of Nina Hendee’s cookbook, “Perfectly Aged: 40 Years of Recipes and Stories From the Taste of Texas” written to celebrate the restaurant’s 40th anniversary.
Craig Hlavaty covers Houston history and pop-culture. Read him on our breaking news site, Chron.com, and on our subscriber site, HoustonChronicle.com. | firstname.lastname@example.org | Text CHRON to 77453 to receive breaking news alerts by text message