There Is Such A Thing As An Annual Bulk Wine Conference


Getty Royalty Free

It may come as a surprise to some that the Tenth World Bulk Wine Exhibition (WBWE) takes place this November 26 & 27 in Amsterdam, a country with one of the most historically active wine shipping ports in the world. But the event is the largest of its kind devoted to the worldwide bulk wine market.

When it began, the bulk wine exhibition attracted mainly wine brokers and the giant wine producers who offered bulk product. Today, however, small producers and even some exporters and importers use the exhibition as a way to forecast the destination of their future crops and products. The bulk wine market appears to have shifted from a market to get rid of product to a market where products are planned in advance to meet  certain segments . There’s even an online international bulk wine exchange, Vinex

One innovation attributed to the WBWE is that rather than ship pallets upon pallets of bottled wine across the seas, the practice has taken hold to ship in bulk tanks, then, to bottle the wine at its destination. Proponents of this method claim it is both good for the environment—a better carbon imprint by being lighter and space-saving—and it maintains wine quality during shipment, as methods of preserving bulk product are greatly improved.

According to figures provided by WBWE’s Bulk Wine Club, bulk wine shipments grew 4.5 percent in volume and 9.4 percent in value in the first quarter of 2018. Today, valued at almost $3 billion, bulk wine shipments account for about 40% of all wine exported. In 2018, Spain surpasses Italy as the leading bulk wine exporting country: Spain at $579 million to Italy’s $357 million. Astonishingly, the average value of Spanish bulk wine is about 2.17 per gallon, and Italian bulk wine averages just above $3.20 per gallon. Now you know why there’s so much inexpensive wine on the retail shelf.

For a complete picture of the global wine market, take a look at Wine By Numbers. 

The U.S. is the fourth largest bulk wine importer, and why not? According to wineindustryinsight.com, 62 percent of U.S. wine buyers spend between $8 and $15 per bottle; that’s the kind of wines supplied by the bulk market. 

The bulk market produces turmoil, too. Imports from one of the biggest suppliers to the U.S., Argentina, dropped last year by 50 percent, as did U.S. imports from the third largest global bulk wine exporter, Australia, down 48 percent. Another major importer to the U.S., Italy, lost almost 15 percent in bulk wine value. But during the year, the value of Chilean imports rose 15 percent and Canadian pre-tariff import value rose 23 percent. The U.S. also exports bulk wine. The country’s top five bulk export markets last year were Germany (up 138 percent) , Denmark (up 108 percent), U.K. (up 72 percent), Belgium (up 30 percent) and Japan (down 34 percent). China is absent from the “top” U.S. list; it happens to be the top bulk wine export market for the Australians.

Despite the claim of many wine clubs which have sprung up in the past few years, not all  their wines are specifically produced for them. A large volume of bulk wine imported into the U.S. and produced on the West Coast goes through wine clubs.

One way to possibly tell the difference between specific lot production or bulk is to read the label: wines fermented, aged and bottled specifically for a wine club by a particular licensed winery or winemaker ought to read, “Estate Bottled,” or “Produced & Bottled By …” Phrases on a wine label like “Vinted & Bottled By ,,,,” Cellared & Bottled By …” and just plain “Bottled By ,,,” may indicate bulk product blending.

Let’s block ads! (Why?)


Source link

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Comments 0

Your email address will not be published. Required fields are marked *

You may also like

More From: Wine

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format