Travel activities startup KKday lands investment from Alibaba and Line


Taiwan’s KKday, a startup in the increasingly competitive travel activities space, has pulled in an undisclosed funding round that adds two strategic investors to its business: Chinese e-commerce firm Alibaba and Japanese chat app company Line.

KKday was founded in 2015 to help people who travel overseas to find and book activities, ranging from tours to tourist attraction, transportation, museums and more. The company said it offers over 20,000 “unique experiences” in over 500 cities across 80 countries. There is much potential to move into, it seems, with analyst firm Phocuswright predicting that the travel tour and activities market will grow by one-third to reach $183 billion by 2020.

Unlike Hong Kong-based regional rival Klook, which is valued at over $1 billion and has ventured into Europe and the U.S, KKday is focused on Asian markets only.

We last wrote about the startup in January when it raised a $10.5 million round led by Japanese travel operator H.I.S, and this new Series B funding round is led by Alibaba’s Taiwan-based entrepreneur fund and Line Ventures, the VC arm connected to Japan’s leading chat app.

KKday CEO Ming Chen told TechCrunch in an interview that the two will help KKday with its efforts in China and Japan. Alibaba initially made an investment in July, this new deal represents a follow-up and it’ll see more emphasis placed on KKday’s branded store on Alibaba’s Fliggy travel store in China. Interestingly, Alibaba’s fund has also invested in another Taiwan-based activities service, FunNow.

Similarly, KKday will double down on Japan, where Chen said the company has seen “huge growth” thanks in a large part to its relationship with H.I.S. — a 38-year-old firm which has offices in 150 cities and $5.5 billion in annual sales. Chen, who thinks KKday may be Japan’s largest travel activities booking platform already, said Line will introduce a dedicated ‘Travel’ account that ties into the KKday service to allow Line users to book activities and share details with friends without leaving the messaging app.

Chen and KKday CMO Yuki Huang explained that the company is always open to strategic investments where it believes it can find business value.

“We’re very focused on looking for strategic investors not just money,” Huang said.

Others in the round announced today include existing investors CDIB Capital from Hong Kong and Monk’s Hill Ventures in Southeast Asia. That, added to Alibaba in China/Taiwan and H.I.S and Line in Japan, gives KKday a balanced investor base to help its business in those regions, Huang added.

KKday’s main rival is Klook and a Taiwanese competitor is FunDay, but a plethora of companies have sprouted to offer similar services in other parts of the world. Those include Peek in the U.SCulture TripGetYourGuideHeadout and WithLocals. Still, KKday is sticking to its Asia focus for now, according to Chen and Huang.

Let’s block ads! (Why?)


Source link

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Comments 0

Your email address will not be published. Required fields are marked *

You may also like

More From: Travel

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format