Twitter can't stop praising this fashion brand for featuring curvy women in campaign


Curvy women all over the world for long have suffered with lack of representation in the fashion industry.

In fact, how many times have you seen big retail brands offering inclusive clothing that please every body type?

With such few options out there, women generally resort to online retail brands to find their perfect size, and that too is a nightmare and never a fruitful exercise to indulge in.

But recently a fashion retail brand came up with an inclusive campaign and it is receiving all the hype that it deserves; from women all over the world.

Fashion retailer PrettyLittleThing launched a new campaign

Fashion retailer PrettyLittleThing (PLT) recently teamed up with Hailey Baldwin for a campaign, featuring plus size models wearing their clothes with conventional models wearing the same items by their sides. They even had women of colour in the campaign.

And people are now calling out other companies to take note and be more inclusive.

Fashion retailer PrettyLittleThing teamed up with Hailey Baldwin for a campaign

People not only praised the change, but are also big fans of the move. Women took to Twitter to share their joy and here are some of the best tweets.

Not only has the brand extended their plus range to a size 26, they are also paying attention to providing good clothing items to plus size women (Bye, bye to badly printed tunics).

With a size range that expands from 16 to 26, good times for curvy women are definitely here, we just wish more brands would start doing the same thing.

ALSO SEE | A plus-size model opened up about being sexually assaulted to encourage women to break the silence

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