Curvy women all over the world for long have suffered with lack of representation in the fashion industry.
In fact, how many times have you seen big retail brands offering inclusive clothing that please every body type?
With such few options out there, women generally resort to online retail brands to find their perfect size, and that too is a nightmare and never a fruitful exercise to indulge in.
But recently a fashion retail brand came up with an inclusive campaign and it is receiving all the hype that it deserves; from women all over the world.
Fashion retailer PrettyLittleThing (PLT) recently teamed up with Hailey Baldwin for a campaign, featuring plus size models wearing their clothes with conventional models wearing the same items by their sides. They even had women of colour in the campaign.
And people are now calling out other companies to take note and be more inclusive.
People not only praised the change, but are also big fans of the move. Women took to Twitter to share their joy and here are some of the best tweets.
I feel like @OfficialPLT are offering something we NEVER see in curve. They’ve already extended their sizing to a 26 (hopefully beyond that at some point too!) and they have hundreds of options on site. Their photography and styling is cool and fresh too. ?? pic.twitter.com/s0aOm9uCN6
Chloe Elliott (@ChloeInCurve) July 27, 2018
PLT have started showing two sizes in their pictures ???????????? pic.twitter.com/T1NBxBmTok
S (@skyfordd) November 6, 2018
@OfficialPLT are slaying???????? this is what every clothing website need, nothing more annoying than seeing something on only a plus size model or only on another model whose petite pic.twitter.com/qSkmEgJVtY
Olivia Scott (@OliviaScott_Xxx) November 7, 2018
Finally there doing something fantastic and not just aiming at one type of blogger love this??????
REBECCA HAYDEN (@rebeccachaydenx) November 6, 2018
This is a great step, and I understand they are models …but why is it always the option between being a size 6 or “curve” 18. When can we start seeing a reflection of more body types ? @OfficialPLT https://t.co/MHqYtLCPoi
Francesca Elmer (@FranksElmer) November 7, 2018
i absolutely LOVE how @OfficialPLT hailey holiday campaign has plus sizes for all the outfits hailey wore ??
courtney (@jaileybabyy) November 6, 2018
Zoé Airelle (@Zmoneymill) November 7, 2018
#LaidBarePodcast (@Oloni) November 7, 2018
we get different skin tones, yall lit. https://t.co/VQ9ecuGhC4
Belcalis Alamanzer. (@thegirllogan_) November 7, 2018
Next more darker skin tones so I can see how it might look on me ??
Tina (@SSESTINA) November 7, 2018
That’s a start ???????? https://t.co/csZtV9gfba
CRYS (@TrulySongbird) November 7, 2018
Not only has the brand extended their plus range to a size 26, they are also paying attention to providing good clothing items to plus size women (Bye, bye to badly printed tunics).
With a size range that expands from 16 to 26, good times for curvy women are definitely here, we just wish more brands would start doing the same thing.