LONDON, United Kingdom — BoF and McKinsey’s latest State of Fashion report forecasts a year of slowing growth, a paradigm shift between consumers and the fashion system, and a tipping point as Greater China overtakes the US as the world’s largest fashion market.
On Tuesday, Achim Berg, global leader of McKinsey & Company’s apparel, fashion and luxury group, sat down with BoF’s founder and CEO Imran Amed, to discuss the state of fashion for 2019 and the key themes and topics for the year ahead.
Berg and Amed, along with the BoF Professional community, addressed the overall outlook for growth in the market; discussed the super-winners, or 20 companies dominating value-creation in fashion; and gave a deep-dive into the core industry trends the report is forecasting. The community was also able to ask questions, from the brand independence trend of the likes of Stella McCartney and Proenza Schouler buying back their brands, to the extent to which the super-winners are using sophisticated data and algorithms.
If you missed the live webcast, you can watch it below, exclusively for BoF Professional members.[embedded content]